Here comes part II of me burning the midnite oil. The part on clubs. For now, I'm only covering until club marketing. Golf, tennis and aquatic programmes have yet to be touched on.

What is a Club?
People of the same interest congregate for social and recreational activites.

What is a Private Club?
- not available to public
- membership must be approved by other members
- involves payment of fees and dues

Equity Club:
- owned by members
- governed by elected board of directors
- voting rights
- members = shareholders
- pte. clubs are usually equity clubs
- e.g. Singapore Island Country Club

Non-equity Club:
- assets owned by individual/corporation
- members have limited control over club matters
- members not involved in major policy decisions
- corporate club or developer owned
- e.g. Pinetree Club
Punggol Marina

Types of Membership:
- Non-resident: lives some time away from club; not common in Sg
- Social: hse membership; not full use of facilities
- Regular: full membership; full use of facilities; highest fees and dues
- Junior: children of regular members; too young to own own membership
- Founder: those who have pumped in money into the start of the club; reduces fees
- Reciprocal: use of facilities in other clubs
- Associate/Absentee: out-of state members; infrequent use of club
- Honorary: invites only; e.g. politicians; fees generally reduced or none at all
- Senior/Life: of a certain age; reduced fees

Club Operations Part I
Organizational Structure:
- Board of Directors: main body; govern club
- Executive Commitee: prioritize issues 2b brought b4 b.o.d; handle sensitive matters
- Standing Committe
- Finance: financial position of club; suggest capital improvements; ways to increase revenue
- Athletics: golf; tennis; aquatic programmes
- Bylaws: review and make recommendations to bylaws
- House: maintains clubhse and surrounding grds; include f&b ops
- Membership: reviews memberships; makes recommendations to b.o.d
- Social: entertainment or special events commitee

- Ad Hoc Committe: bigger than normal events; dissolves after purpose is served

Club Operations Part II
Menu Management:
- The menu itself: marketing tool
- Food Outlets: fine dining; bistro; casual dining
- Menu Planning: planned by chef, checked with outlet mgr
- Menu Pricing: covers food cost; labour; variable cost; fixed cost
- Truth-in-Menu: biggest burger; jumbo prawn; a-grade beef; new zealand beef
- Types of Meals: breakfast; brunch; lunch; snack; dinner
- Others: healthy eating; special diets; religion; vegetarianism

Club Marketing
Same as Principles of Marketing!!!

4Ps: Product; Price; Place; Promotion
PLC: Intro; Growth; Maturity; Decline; Product Deletion
Promotion Mix: Advertising; Sales Promotion; Public Relations; Personal Selling; Direct Marketing
Market Segmentation: Geographic; Demo; Psycho
Internal Marketing: between company and employees
Marketing Plan: all in black and white

With this, I end with a note that the questions under this part of clubs. Total crapping mode on. Using mainly logic. WTH!!! Making me study marketing again. For what??? My eyes are really droopy. Darn.

To be continued...

1:52 AM